Branded Residences: The future of luxury real estate in Spain.

Spain is positioned as the European epicentre of branded residences, a model that fuses the comfort of home with the prestige and services of the most iconic global firms. What began as an exclusive trend in Miami or Dubai, is today a transformative reality in our territory.

Unprecedented growth: projections 2027

The branded residence market in Spain is undergoing a historical metamorphosis:

• Inventory Expansion: Of the approximately 500 current units, it is projected to reach 1,200 homes by 2027.

• Strategic Concentration: The Costa del Sol is consolidating itself as the core of this growth, with it estimated that by 2027 the province of Malaga will concentrate 93% of the future supply with nearly 900 residences.

• The Capital's Impulse: Madrid shines with pioneering projects such as the residences associated with Four Seasons, the only ones in the country physically integrated within the hotel complex.

Alliances that Redefine Opulence

This sector thrives thanks to the symbiosis between cutting-edge promoters and brands that are synonymous with global status:

1. World-Class Hospitality: Giants such as Four Seasons, Mandarin Oriental, Marriott and Accor (St. Regis) are leading the way in integrating five-star services into the residential sector.

2. Fashion and Design Icons: Brands such as Fendi Casa, Dolce & Gabbana, Versace and Karl Lagerfeld have landed in Marbella, challenging traditional standards and creating livable haute couture pieces.

3. Luxury Automotive: Brands such as Lamborghini are already part of the Spanish residential landscape, offering unparalleled aesthetics and exclusivity.

Determinants of Success

The rise of this investment model is based on three fundamental pillars that guarantee its profitability and demand:

• Exponential Demand: In 2022, luxury property transactions (over €2M) grew by 45%, doubling pre-pandemic figures.

• International Trust: Foreign investment in Spanish real estate reached 12,170 million euros in 2022, an increase of 59% compared to 2019.

• Tourism Synergy: Spain's strength as a global prime destination reinforces the need for assets that offer absolute exclusivity and first-class hotel services.